Imagine the degree of success you can have in real estate sales when you have the most widely recognized brand name in the industry behind you. With the CENTURY 21® System, the leading national consumer brand in real estate, potential customers are predisposed to the name you represent. And it's not just a name they know, but a name they trust. 

The CENTURY 21® System is the world's largest brand in real estate brokerage today. It is comprised of more than 6,000 independently owned and operated offices in 44 countries and territories around the globe. With this worldwide recognition, you'll have an unparalleled opportunity to use this advantage to gain instant consumer awareness, making it easier to meet new prospects, gain listings, and close deals. 

Powerful Marketing 
To help get our name and message out we utilize a number of exciting, industry-leading resources, including:

bullet the largest national television advertising campaign in the industry,
bullet a nationwide print campaign.

Innovative Technology
The CENTURY 21® System is also the leader in technology. Our innovative technology tools have transformed the industry and have helped to propel us and successfully into the future of real estate. These valuable tools include:

bullet CENTURY 21® Communities®The most comprehensive online consumer resource of real estate and community information ever assembled. 
bullet 21 Online® Our private online network on America Online that helps support the world's largest referral network and provide CENTURY 21® brokers and sales associates with information they need, from training to industry news. 
bullet PowerPak21® A powerful office management and leads management software package that also serves as CENTURY 21® brokers' daily organizer to keep their business on track.

CENTURY 21® Academy of Training 
CENTURY 21® Training continues to move forward and deliver the training opportunities that will match the challenges of the real estate industry. Technology has become an integral source of information for consumers and the Training Department recognized the need to enhance the expertise System members must have to remain competitive in their business. Year 2006 training programs provide the opportunity to gain the computer-based knowledge that will assist both agents and management in their effort to better serve their customer/client base. The training programs that provide this essential element are:

bullet Create21 ® 2000 - This program is the foundation CENTURY 21® training course for new agents entering the real estate business. It incorporates three live days of training and covers the basics needed to excel in real estate sales. It also includes approximately four hours of computer-based training that will cover contract to close, time management and goal setting training. In addition, participants will also have approximately two hours of Intranet training on our 21Online site.
bullet Intranet 2006 Training Program-21Online® - A navigational program that walks agents and brokers through our 21Online site to help them learn about the exciting tools and resources available to them for their real estate success.

Both of these courses deliver the necessary computer-based training System members can utilize to strengthen their competitive edge.

There is an array of additional training programs for sales associates that cover a multitude of topics and skill-building opportunities. Agent courses include:

bullet VIP® Sales Associate Internet course - This program assists sales associates in learning how to work successfully with referral customers/clients.
bullet Customized Client Presentation Workshop - This course covers the Customized Marketing System for sellers and the Customized Home Search System for buyer representation. These CENTURY 21® listing tools provide a simple, professional listing proposal and the workshop will help associates develop the skill to deliver a powerful presentation in any market place.
bullet At Home with DiversitySM - A course designed to help our sales associates and brokers to upgrade their capacity to serve all Americans. This program prepares the real estate professional to reach new markets and expand homeownership opportunities.
bullet Next Level in Action – An experienced agent, modular-style training program with an additional accountability component. This program provides CENTURY 21® sales associates with the concepts, tools, skills and applications to run their real estate careers as a business.
bullet Solution Series Agent-Training events – Over 200 free training opportunities offered around the country that introduce new core real estate tools to enhance competitive capabilities. These workshops cover topical issues of the industry and keep CENTURY 21® sales associates informed!

Management training offered by the CENTURY 21® Academy of Training includes:

bullet The Recruiting Academy/Accountability Program – Three months of support to help our brokers/managers successfully recruit! This is a two-day live training course followed by 5 one-on-one coaching calls to ensure an ongoing support system for recruiting.
bullet Planning for Future Growth – Whether you are a one office or multi-office company this training will help you strategize to grow or manage more effectively. Topics include back office efficiency and building, compensating and choosing the right people today to manage the company into the next generation.
bullet VIP Relocation Management – A teleconference training program that covers the inner workings of today’s relocation management industry. This program is designed for brokers and relocation directors and shows them how to establish an effective relocation department.
bullet Brainstorming – An opportunity to share ideas, discuss business issues and learn from your peers! Groups are formed around the country to provide you the opportunity to take part in these broker-led brainstorming sessions.
bullet Certified Facilitator – This two-day program provides the opportunity to become a Create21® 2006 facilitator in your own marketplace. All candidates should have attended 21Plus prior to participating in this program. Certification is contingent upon successfully completing all requirements including an individual presentation of Create21 2006 course material.
bullet Re-Certification – This one-day course is an annual requirement for all Certified Facilitators and covers updates and roundtable discussion to enhance their training expertise.
bullet Solution Series Broker-Training Events – Over 200 free workshops offered around the country on topics pertinent to the real estate profession. These sessions include senior management presentations and the opportunity to interact with your CENTURY 21® colleagues.

The Academy of Training is committed to addressing the educational needs of the CENTURY 21® System by delivering state-of-the-art training programs that will help our brokers and agents exceed the expectations of today’s real estate consumer.

All CENTURY 21® Academy of Training courses are offered in a variety of locations countrywide as well as on a "demand" basis.

Exclusive Specialties
We consider our sales associates very special people, so we offer them special resources to further enhance their marketing efforts. These include:

bullet Three brand extensions - CENTURY 21® Fine Homes & EstatesSM, CENTURY 21® Recreational PropertiesSM and CENTURY 21® Commercial Investment Network® that provide them with unique marketing and advertising designed specifically for these key market areas. 
bullet Reduce costs through volume purchasing of a variety of products and services they need to operate more efficiently, productively and profitably, with discounts on travel, office supplies, long distance telephone service, overnight mail service, and more. 
bullet Easy access to specially-priced home-related products and services for their own use and for their customers to provide extra value.

So consider a rewarding career with the Number 1 consumer brand in residential real estate. The CENTURY 21® System. Just click here to find your local CENTURY 21® broker or call us at 1-888-21CAREER.

Century 21 Pogo PowerPoint Presentation
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